Work / Case study / Travel and hospitality
A national camp-resort brand, scaled 3x at 47x ROAS.
One of the best-known names in family camping, with franchised resorts across the country. We run its Meta ads through an agency partner. The job each season is simple to say and hard to do: sell a lot more stays without the return on every dollar slipping.
47x
purchase ROAS since we took over
3.3x
summer budget vs. two years earlier
54.6x
ROAS on the fall 2026 season
Season by season
Every season since we took over has returned more than the one before it, and the biggest-budget season still beat the previous team’s summer.
Meta-reported purchase ROAS on purchase campaigns. Budget shown relative to summer 2024.
The challenge
The account already performed well. In summer 2024, before we took over, its purchase campaigns returned 44.1x. The brand wanted far more summer volume, and pushing much more budget into Meta usually drags efficiency down with it.
What we did
- Two sales engines side by side. Advantage+ shopping carried scale while manual purchase campaigns gave us control over audiences and budget.
- Structured prospecting tests. New audiences ran in a dedicated test campaign, so winners earned budget before moving into the main campaigns.
- Feeding the funnel. Low-cost traffic and video view campaigns built the warm audiences the purchase campaigns sell to.
- Seasonal flights. Summer and fall each got their own build, matched to when families actually book.
The results
For summer 2026 the purchase budget was 3.3 times what it was in summer 2024, and ROAS went up instead of down, from 44.1x to 47.8x. Across every purchase campaign we have run since taking over, the account has returned 47x. The fall 2026 season came in at 54.6x.
Figures are Meta-reported purchase ROAS for campaigns launched since we took over the account in fall 2025, compared with the previous team’s summer 2024 campaigns. Client name withheld under our agency agreement.
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