Ad management first. Creative that backs it up.

01 / CORE SERVICE

Paid Social Advertising Management

Hands-on, ongoing management of your Facebook and Instagram advertising. We build the strategy, run the account day to day, and keep improving it based on what the data shows. Built for e-commerce brands selling online and service businesses that need a steady flow of qualified leads.

What’s included

• Ad strategy built around your offer, margins, and sales goals
• Account audit and setup, or a cleanup of what’s already running
• Campaign structure and budget planning for sales or lead generation
• Audience strategy across prospecting, retargeting, and customer lists
• Pixel, Conversions API, and event tracking checks
• Structured creative testing, so you learn what actually moves your audience
• Ongoing monitoring and optimization
• Clear monthly reporting: what changed, why, and what’s next
• Regular check-ins and a direct line to the person running your account

Billed as a monthly retainer. Creative production isn’t bundled in by default. We’ll always tell you what the account needs, and we can produce it when that makes sense. We don’t promise a specific return. We promise a clear plan, disciplined testing, and honest reporting.

02 / CREATIVE

Performance Creative and Ad Assets

Creative is usually the biggest lever in a Meta account. We plan concepts around where your audience is in the buying process and which angles are worth testing, then produce assets made for the placements they’ll run in.

What’s included

• Ad concepts, angles, and hooks to test
• Scripts and shot lists for video ads
• Video ad edits with multiple openings and lengths
• Static and carousel ads in testable variations
• Creative refreshes when performance starts to fatigue
• Versions sized for Feed, Stories, and Reels

Available as an add-on to ad management, or as a project for your in-house team or current agency.

03 / PRODUCTION

Video Production and Photography

When the brand needs higher production value, we handle it start to finish: commercial and brand video, product and lifestyle photography, and on-location shoots in Connecticut and beyond. Every shoot is planned so one day produces usable material for your ads, website, and social.

What’s included

• Commercials and brand films
• Interviews, testimonials, and company overviews
• Product and lifestyle photography
• Headshots, team, and facility shoots
• Edited delivery in every size you need

Quoted per project. No ad management required.

04 / SUPPORT

Additional Marketing Support

Some clients also want help with the pieces around the ads. We take these on selectively, usually alongside ad management, so the ads stay the priority.

What’s included

• Email campaigns and automated follow-up for the leads and customers your ads bring in
• Organic social content planning and posting