Work / Case study / Video production
BioWave: one how-to series, 36 finished videos.
BioWave makes a drug-free pain therapy device used at home. Customers needed clear, body-area-specific instructions, and the brand needed them in every format and language it sells in. We shot and edited the full series.
6
how-to videos in the series
3
languages: English, Spanish, Albanian
36
4K deliverables in under four weeks
The challenge
A pain therapy device is only as good as the customer’s ability to use it correctly. Placement changes for each part of the body, and a confused customer is a likely return. BioWave needed instructions that worked on YouTube, in Meta ads, and on its own website, for customers in three languages.
What we made
- A six-part series. A general how-to, plus dedicated videos for the back, hip, neck, shoulder, and neuropathic foot pain. Shot and edited in-house.
- Built for every placement. Horizontal 4K masters for YouTube and the website, and vertical 4K versions for Reels, Stories, and Shorts.
- Three languages. English, Spanish, and Albanian voiceover, with every edit matched to each track. None of us speak Spanish or Albanian, so each version was cut line by line against the script to keep every instruction on the right step.
- A consistent system. Shared structure, pacing, and on-screen guidance across the series, so each new body area slotted in cleanly and all 36 files shipped in under four weeks.
Where it runs
The series lives on BioWave’s website and YouTube channel as customer support content, and runs across Meta placements, so the same videos that help new customers get started also show prospective buyers how simple the device is to use.
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